Contact

Name:
Alex Nicole Ursetta (formerly Becknell)
Email: alexnicole.becknell@gmail.com
LinkedIn: linkedin.com/in/alexnicoleursetta

Education

University of Colorado at Boulder
December 2013
BS in Journalism | Major: Advertising
Minor: Italian | GPA 3.6

Skills

Photoshop
Illustrator
InDesign
After Effects
Sketch

Honors & Awards

Integrated Brand Identity Campaign Silver Addy
AAF Colorado Springs, August 2021
Sling TV Rebrand & App Design

Best Out of HomeCU Boulder Advertising DairyShow, May 2013
Coppertone

Judges ChoiceCU Boulder Advertising DairyShow, May 2013
Southwest Rebrand

Graduated with Distinctions
School of Journalism & Mass Communication
GPA: 3.6

Freelance Art Director

Clients
Alere, Ad Club CO - The Fifty (volunteer), Best In Nature, CO Flow Fantasy Football League, Life & Property Solutions, Lynchburg Regional Business Alliance, Spark Dx Consulting, Tatonka Capital Corporation, Tatonka Education Services, Uncharted Supply Co., Vivabox Solutions, Triumph Financial Group, Life & Property Solutions

Download Resume

*Please note that I’m working on updating my physical resume with my new last name. Nobody tells you these things when you decide to change your name.

About Me

I am a Colorado “native,” which some say is like seeing a unicorn in the wild these days. In my spare time, I enjoy going to breweries with my dog Kenya, making pasta and crafting in the kitchen, and watching sports. I’m a diehard Denver and Colorado sports fan, and won’t hesitate to jump in on sports banter with you.

Work History

Article Group | Brooklyn, NY

Art Director, October 2022 - Present

Google Workspace: Frontline Worker handbooks and one-pagers series, Duet AI handbooks and one-pager, and Nurture email series
Google Chrome Enterprise: Beyond Browsing Demo Series for Youtube
Google ChromeOS: Chrome Enterprise Recommended partner campaign with UPShow, Chrome Enterprise Recommended partner campaign with AppSpace, and Chrome Enterprise Recommended partner campaign with ScreenCloud
Magic Leap: Lead Generation campaign, Case Study documents, and Core Narrative workbook

*Some projects aren’t listed for confidentiality purposes.

OneTen Creative (DISH In-House Creative Agency) | Englewood, CO

Sr. Creative Lead | Art Director, October 2021 - October 2022
Creative Lead | Designer, September 2019 - October 2021

Sling TV: Sling TV Rebrand, Sling TV brand photography library, Sling TV BrandGuidelines, Olympic advertising, NBA advertising, and March Madness TV spot, Joy of Slinging In campaign photoshoot, Joy of Slinging In Times Square billboards, Stay In & Sling, Smart Choice campaign extensions, Gift of Grandma social campaign, Sling Watch Party product launch, March Madness advertising, NBA advertising,and Courtside with Doris Burke social campaign
AirTV: Product packaging design, and printed fliers & inserts
DISH Facilities: Internal large format print/wall graphics

Sling TV | Englewood, CO

Art Director | May 2018 - September 2019
Graphic Designer | November 2016 - May 2018

Campaigns: Meet the Slingers campaign extensions, Joy of Slinging In campaignextensions, Get Picky campaign extensions, We’re Slingers campaign extensions,and Pay-Per-View product launch
Digital Design: Templates for digital advertising, 10ft streaming device advertising,Sports digital advertising, and Programming advertising
Print Design: Internal large format print/wall graphics, Sling TV brochures, Sling TVGift Card design, and Sling TV streaming device partnership inserts

Brand Iron | Denver, CO

Graphic Designer | August 2015 - October 2016

Brand Identity: Altvia, APR, Colorado Rage, CRS Insurance, Freight Logistics,and Scout & Spur
Packaging Design: Mistress Brewing Company, and Monsters In Training

Logo Design: Altvia, APR, Brand Iron, CF Westbury, Colorado Rage, DAAR, Fixters,Kind Lock, Mistress Brewing Company, Net Prophet, and Scout & Spur
UI & Web Design: APR, CRS Insurance, CXOSoft, Freight Logistics, Safe Rx,Scout & Spur, SportsLabs, and US Transport

Karsh Hagan | Denver, CO

Art Director Intern | May 2015 - August 2015

CU Anschutz: Retouched website images, and editing and uploading content to the back end of Wordpress
CU Denver: Button Wall button designs, & out of home production design
Pets for Patriots: UX research and design, car wrap design, and social media graphic creation
Village Inn: Manger incentive card design, V.I.B. logo redesign, Free Pie Wednesday logo redesign, and menu redesign
TD Ameritrade: Brochure design